A History of Innovation

Daily Makeover started in 1999 as a company that was the first to develop a sophisticated virtual makeover experience on the web. Today, Daily Makeover powers virtual makeover applications for over 70 clients in over 30 countries. Our products include customized microsites, widgets, mobile apps, interactive ad units, in-store kiosks, and social media applications. The company introduced their flagship media site, DailyMakeover.com, in 2008.

Our best-in-class virtual makeover technology offers clients the unique opportunity to connect with their consumers and increase sales, brand awareness and product interaction.

The media site, DailyMakeover.com, is the only place where women not only learn about the hottest trends in beauty, but also apply the trends directly on themselves. We leverage our ability to quickly update content in the virtual Makeover Studio to create a unique interactive experience. The editors cover the hottest celebrity trends, product launches, and how-to techniques, then enhance the user’s experience by making all of the trends available to try on in the virtual Makeover Studio. A user can post her makeover to the Makeover Gallery to get feedback from the other community members. The site also has a network of beauty bloggers, expert contributors, how-to videos and a library of thousands of celebrity photos. DailyMakeover.com receives over 1 million unique visitors a month and sends out a daily newsletter.

Daily Makeover is headquartered in New York City.